In Episode 13 of The OpenAI Podcast, “The Thinking Behind Ads in ChatGPT,” hosted by Andrew Mayne, Asad Awan, OpenAI’s monetization head, discussed the future of advertising within ChatGPT. Awan highlighted the challenges small businesses face with digital ads, often necessitating expensive performance marketers. He envisions a future where business owners can manage ad campaigns through simple conversations with ChatGPT, focusing on goals rather than operational complexities. By explaining their objectives, such as regional sales targets and budget constraints, ChatGPT would automatically manage and optimize ad strategies, making advertising accessible and efficient.
The average U.S. small business spends roughly $78,000 annually on advertising, underscoring the importance of simplifying ad management. Awan emphasized that ChatGPT would act as a conversational agent, providing real-time recommendations tailored to specific business needs. Additionally, OpenAI’s approach ensures user privacy by clearly separating ads from user interactions, maintaining trust in the platform.
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