OpenAI has acquired Roi, an AI-driven personal finance app, with only CEO Sujith Vishwajith joining the team. Announced on Friday, the acquisition will wind down Roi’s operations by October 15, with financial terms undisclosed. This deal is part of OpenAI’s recent acqui-hire strategy, aimed at enhancing personalization in its offerings, mirroring acquisitions like Context.ai and Crossing Minds. Founded in 2022 and backed by $3.6 million in funding, Roi aimed to consolidate users’ financial data—including stocks and crypto—into a personalized app experience. Users could tailor interactions with an AI that engaged them uniquely based on preferences. This aligns with OpenAI’s focus on adaptive software as seen in its existing applications like Pulse and Sora. With Roi’s talent, OpenAI seeks to boost its consumer app capabilities while optimizing revenue generation amid substantial operational investments. This acquisition illustrates OpenAI’s strategic pivot toward user-centric financial solutions.
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