OpenAI is set to introduce advertising in ChatGPT for select U.S. users, a strategy aimed at mitigating the rising costs of AI development. Initially, ads will appear on the free version and the newly launched low-cost Go plan, separating them from AI-generated responses. Users on higher-tier subscriptions, such as Plus and Pro, will be ad-free. OpenAI emphasizes that ads will not influence chatbot responses and guarantees user data privacy.
This significant shift marks OpenAI’s transition from relying solely on subscription revenue amid increased financial pressures as it prepares for an IPO, projecting over $1 trillion in AI infrastructure spending by 2030. While the advertising model could create a new revenue stream—appealing to ChatGPT’s 800 million weekly users—analysts warn of potential user alienation if ads are perceived as intrusive. OpenAI will ensure ads avoid sensitive topics and under-18 audiences, testing them with relevant sponsored content seamlessly integrated into conversations.
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