OpenAI has introduced local knowledge panels in ChatGPT, enhancing local information searches. When users inquire about a business and click the name, a panel appears on the right side, potentially pulling data directly from Google, although this is unconfirmed. Greg Sterling from Nearmedia revealed that this feature emerged recently, likely after ChatGPT 5.0. It requires users to actively select a company link or map entry, rather than appearing automatically for branded queries. Notably, the panel may display outdated information, as seen in a user’s example where it showed a former office location from two decades ago. Furthermore, Brad Brewer noted on LinkedIn that OpenAI’s local feature mirrors Google Business Profiles, with instant updates reflecting changes made in GBP. Users observing this dynamic panel can expect varied information across multiple sectors, combining both first-party and third-party data sources for a comprehensive local experience.
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