On April 9, 2026, OpenAI introduced a new $100/month Pro plan for ChatGPT, strategically positioned between the $20 Plus plan and the $200 Pro tier, aiming to rival Anthropic’s Claude Max. This tier offers five times the Codex usage of the Plus plan, with a promotional boost of ten times the usage until May 31, 2026. Following a significant growth in Codex users, reaching three million weekly in early April, this pricing structure addresses developers’ needs for extended coding sessions. The new plan maintains access to advanced capabilities like the exclusive GPT-5.4 Pro model, but with varied usage limits. Competitively, it contrasts with Anthropic’s restrictions on third-party coding agents, enhancing OpenAI’s appeal in the market. This launch is part of OpenAI’s push to capitalize on its $122 billion valuation and substantial user base, signaling aggressive growth as it prepares for a potential IPO by late 2026.
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