OpenAI is testing advertisements within ChatGPT for Free and Go users in the United States, marking its first venture into ad monetization. This initiative is not available for Plus, Pro, Business, Enterprise, and Education plans. The ads are categorized as sponsored content, distinct from the chatbot’s responses, ensuring that they do not affect the answers given by ChatGPT. The advertising test follows the introduction of the lower-cost ChatGPT Go tier aimed at funding infrastructure and expanding access. OpenAI guarantees user privacy, stating that advertisers won’t access personal data or chat histories. Users can control ad personalization, dismiss specific ads, and view their ad history, with options to opt out of data retention. Ads are restricted from sensitive topics and underage accounts. This trial will inform future advertising strategies, including new formats and engagement models within ChatGPT.
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