OpenAI has unveiled a new ChatGPT feature called shopping research, enhancing product discovery for users. This tool, powered by a specialized GPT-5 mini model, analyzes real-time information from trusted retail sites to deliver personalized buyer’s guides, ensuring thorough product comparisons within minutes. Available to all logged-in users on Free, Go, Plus, and Pro plans, it aims to streamline the shopping experience by addressing user preferences and clarifying queries. Users can interactively refine searches based on feedback, receiving tailored results that include live pricing and specifications. Moreover, the tool prioritizes privacy, with conversations remaining unshared with retailers. Future updates may allow direct purchasing through ChatGPT using Instant Checkout. Despite its advanced capabilities, OpenAI advises users to verify final details on retailer sites. Overall, the shopping research tool represents a significant advancement in AI-driven shopping assistance, enhancing user experience by providing well-researched, organic results.
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