OpenAI is set to launch its first AI-powered web browser, poised to challenge the dominance of Google Chrome and reshape the landscape of user data, digital ad revenue, and cybersecurity. Scheduled for release by the end of July, the browser integrates a ChatGPT-style interface, streamlining user interactions and centralizing data within OpenAI’s ecosystem. This move directly targets Google’s data-driven business model, where Chrome’s substantial user base contributes significantly to Alphabet’s 75% ad-based revenue stream. A key feature, ‘Operator,’ allows an AI agent to handle tasks like reservations and form filling, raising privacy concerns among experts about data sharing and profiling. While OpenAI faces scrutiny for its practices, experts note that Google’s tracking is more pervasive. Built on Google’s Chromium code, OpenAI aims to establish a foothold in digital infrastructure and explore monetization through subscriptions and enterprise tools. However, with emerging competitors like Perplexity and Brave, gaining user trust will be essential.
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