OpenAI’s entry into consumer hardware has been postponed to 2027, according to 9to5Mac, marking a significant shift in its innovative project with ex-Apple design chief Jony Ive. Initially acquired in a multibillion-dollar deal in 2025, the collaboration aimed to develop hardware tailored for generative AI interactions, moving beyond conventional smartphone and laptop designs. Although a 2026 launch was anticipated, the updated timeline reflects OpenAI’s need to refine its hardware strategy amid evolving industry dynamics. Speculation surrounding potential devices, including AI-integrated earbuds for voice interaction, has emerged but remains unverified, with recent rumors deemed hoaxes. Additionally, OpenAI’s decision to drop the “io” branding amid trademark issues adds complexity to its long-term vision. The 2027 timeline allows the company to enhance its AI models and address the unique technical challenges of creating AI-first hardware, positioning itself in an increasingly competitive market for smart gadgets.
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