OpenAI is set to integrate advertising within ChatGPT, as indicated by a recent job posting for a Growth Paid Marketing Platform Engineer. This new position will focus on developing campaign management tools, linking to existing ad platforms, and creating real-time tracking services. The initiative is part of the “ChatGPT Growth” team aimed at establishing in-house marketing systems, a rare move for companies outside major tech players. With ChatGPT’s rapid growth to 700 million weekly active users, OpenAI seeks to monetize the platform beyond subscriptions, establishing a new revenue stream. Earlier, the company appointed Omnicom Media Group’s PHD as its global media agency and hired advertising executives for strategic leadership. Future plans suggest that by 2026, advertisements may target free users, with the potential for brands to interact directly within ChatGPT. This advertising strategy aligns OpenAI closer to business models of giants like Google and Meta, enhancing its financial sustainability.
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