Concerns are rising among ChatGPT’s 800 million weekly users as rumors of potential advertising on the platform circulate, sparked by screenshots appearing on social media. OpenAI’s ChatGPT head, Nick Turley, clarified on X that these screenshots are not legitimate ads, emphasizing that there are currently no live ad tests. Instead, the shopping links associated with such images are likely part of a new Instant Checkout feature introduced in partnership with Stripe, aimed at enhancing user shopping experiences. OpenAI is exploring ways to monetize ChatGPT, but any advertising plans seem stalled after Google’s recent Gemini 3 release prompted a “code red” within OpenAI. The company is prioritizing ChatGPT’s development over rolling out new advertising features, seeking to maintain user trust. As OpenAI navigates this space, transparency will be crucial to retain its large user base while potentially exploring ad options in the future.
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