OpenAI is set to introduce advertising on ChatGPT, signaling a shift in its revenue strategy to enhance accessibility to AI tools. This testing phase will commence in the U.S. for free and low-cost subscription tiers, including the new $8/month ChatGPT Go plan. The Pro, Business, and Enterprise tiers will remain ad-free. In 2024, CEO Sam Altman criticized ads in AI as “dystopian,” but he now cites high infrastructure costs as a reason for this decision. OpenAI reassures users that ads won’t compromise response integrity; they will be clearly labeled and separate from organic answers. Users can dismiss ads and control personalization. Ads will not appear for users under 18 or in sensitive contexts like health or politics. OpenAI aims to create useful and entertaining ads to help businesses while keeping user trust and data privacy as top priorities. The initiative aims to provide broader access to AI technology.
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