On January 16, 2026, OpenAI announced plans to test advertisements in ChatGPT for logged-in adult users on its Free and Go tiers in the U.S., although ads are not currently live. According to OpenAI’s blog, the testing will start soon, while Plus, Pro, Business, Enterprise, and Edu accounts remain ad-free. Ads will be clearly labeled and distinct from standard responses, ensuring that they do not influence answers provided by ChatGPT. OpenAI emphasizes user privacy, stating that conversations and data are not shared with advertisers. Users can control ad personalization and clear advertising data, with paid accounts remaining ad-free. OpenAI aims to expand access to AI tools while upholding user trust. Additionally, the introduction of ads aligns with OpenAI’s goal to support small businesses and enhance user discovery of various options. The company is also launching a “Translate with ChatGPT” feature, striving to compete in translation services.
Source link
