OpenAI is set to test advertising in ChatGPT’s free and entry-level subscription tiers, while higher-tier plans will remain ad-free. This initiative aims to enhance access to ChatGPT, starting with the US market. The free version and the ChatGPT Go plan, priced at $8 per month, will feature ads that do not influence AI responses and maintain user privacy. OpenAI assures that user data won’t be sold, ads will be clearly labeled, and personalization settings will remain in users’ control. Advertisements will appear only when relevant and will not target minors or sensitive topics like health and politics. This approach could benefit small businesses by connecting them to users through AI-driven experiences. OpenAI’s long-term strategy includes a diversified revenue model that combines subscriptions and ads, focusing on user trust, experience, and privacy. Feedback from users will guide advertising strategies moving forward.
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