OpenAI is set to introduce advertising in the ChatGPT app, targeting free and lower-tier paid users in the US. This shift aims to diversify revenue and support the costs of large-scale AI operations, as the company prepares for a potential IPO. The initial ad rollout will feature sponsored products beneath relevant responses, clearly labeled to maintain clarity. OpenAI stresses that ads will not influence responses or compromise user trust, particularly avoiding sensitive topics for younger users. Despite CEO Sam Altman’s previous doubts about ads, competitive pressures from companies like Google necessitate this change. OpenAI’s advertising strategy aligns with the industry trend of leveraging targeted ads to support free or low-cost services, aiming to balance revenue while preserving the integrity of ChatGPT. With over 800 million weekly users, effective ad integration could enhance monetization efforts, showcasing OpenAI’s evolving business model as it navigates between growth and trust.
Source link
