OpenAI has introduced new policies for its generative video tool, Sora 2, amid backlash from Hollywood studios and actors’ unions over unauthorized use of likenesses. The model allows users to create videos using prompts, leading to ethical concerns, especially concerning celebrity portrayals. Zelda Williams, daughter of Robin Williams, criticized AI-generated videos of her father, while OpenAI paused videos of Martin Luther King Jr. due to disrespectful representations. Actor Bryan Cranston raised alarms about his image being misused and discussed the issue with SAG-AFTRA, emphasizing the “massive misappropriation” of talent identities. United Talent Agency and Creative Artists Agency echoed the call for stricter regulations, asserting that using likenesses without consent constitutes exploitation. In response, OpenAI aims to reinforce safeguards, affirming the rights of performers to manage their likenesses effectively. Cranston expressed gratitude for the improved policies, highlighting the importance of protecting creative rights in the evolving AI landscape.
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