OpenAI has announced plans to test advertisements on ChatGPT in the U.S., targeting free and lower-tier subscribers while keeping Premium Pro and Enterprise users ad-free. This decision aims to boost revenue amid rising operational costs, as only a small fraction of its nearly one billion users currently pay for subscriptions. OpenAI’s valuation has soared to $500 billion since ChatGPT’s 2022 launch, but the company faces significant cash burn from extensive computing demands.
By introducing ads, OpenAI aligns its business model more closely with tech giants like Google and Meta, which thrive on advertising revenue. CEO Sam Altman has emphasized that ads won’t influence ChatGPT’s responses, asserting user trust is a priority.
The move comes as ChatGPT Go, a new $8 subscription tier, launches across the U.S. OpenAI pledges to maintain user experience by ensuring ads are separate and clearly labeled, seeking to balance monetization and user trust.
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