OpenAI has announced the testing of advertisements in the ChatGPT application, marking a strategic shift from its previous reliance on paid subscriptions. This initiative aims to diversify revenue streams ahead of a potential IPO. Starting in the upcoming weeks, U.S. users will encounter sponsored content based on their subscription status. Users of the free version will see ads, while a new $8 “Go” plan will also feature advertising. Premium tiers, including ChatGPT Plus ($20), Pro ($200), and corporate plans, will remain ad-free to preserve user experience. The decision to implement ads stems from significant operational costs, with OpenAI planning a $1.4 trillion investment in its data center infrastructure and AI chips. As competitors like Google integrate ads into their offerings, OpenAI adapits to remain competitive, despite concerns about user trust. This move could serve as a crucial income source, ensuring the company’s sustainability while it strives for profitability in the long term.
Source link
