OpenAI has made significant advancements with its latest model, GPT-5.4, enhancing visual understanding to analyze images up to 10.24 million pixels and reducing factual error rates by 18%. Despite this progress, ChatGPT faced some user attrition to competitor Anthropic, which recently offered a memory feature to free users, capitalizing on the market shift following OpenAI’s deal with the Pentagon. Although exact user losses remain unclear, Anthropic experienced its highest sign-up day ever on March 2. To stay competitive, OpenAI must focus on both performance and cost-effectiveness. GPT-5.4 is now accessible through ChatGPT’s web and native applications, along with the API, benefiting subscribers of Plus, Team, and Pro plans with tailored enhancements. This strategic update aims to maintain OpenAI’s substantial user base of over 900 million and ensure it remains a key player in the AI landscape.
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