OpenAI has launched a revolutionary shopping research tool, transforming ChatGPT into a personal buying advisor, just in time for the holiday season. This innovative feature generates comprehensive product guides that include comparisons, pricing, and retailer information, positioning OpenAI as a formidable competitor to Google Shopping and Amazon. When users ask for specific products, like the “quietest cordless stick vacuum for a small apartment,” the tool delivers customized recommendations based on budget and features, promoting organic search results from publicly available retail sites. This approach ensures transparency and mitigates the skewed results typical of ad-driven platforms. OpenAI’s recent rollout of Instant Checkout enhances the shopping experience by allowing users to purchase products directly through ChatGPT. By prioritizing neutrality and user preferences, OpenAI is creating a seamless shopping experience that could redefine online purchasing and fundamentally change consumer behavior in the retail landscape.
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