“Road Trip with ChatGPT” and “Dish with ChatGPT” showcase engaging mini-stories emphasizing human connection. In a picturesque golden hour, siblings bond on a road trip, while a budding romance unfolds in a kitchen fueled by ChatGPT’s recipe guidance. Michael Tabtabai, global creative director at OpenAI, highlights the challenge of condensing cinematic narratives into captivating seconds. Each narrative requires micro performances, choreographed perfectly with timing, camera movements, and evocative musical choices. Collaborating with composer Toby Treyer-Evans, the team selected unique songs, evoking film-like emotions rather than typical advertising sounds. Produced by Smuggler and directed by Miles Jay, the ads exude a filmic quality, thanks to 35mm film techniques by director of photography Arseni Khachaturan. These stories culminate in moments of connection, subtly showcasing ChatGPT as a reliable virtual companion. By tapping into our cinematic understanding, the ads depict relatable experiences, ensuring ChatGPT’s relevance and appeal for audiences.
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