After a $14 million Super Bowl ad for The Intelligence Age, OpenAI launches its global brand campaign featuring three new ads illustrating how ChatGPT can enhance everyday life. These ads highlight relatable scenes: a brother and sister enjoying a road trip with Neil Diamond, a man achieving fitness goals with a personalized workout, and a cooking scenario where AI crafts a subtle recipe for a crush. Created by Isle of Any and OpenAI’s team, the visuals mimic movie credits, emphasizing that while ChatGPT isn’t the main star, it enhances your experiences. In India, OpenAI’s campaign takes a quieter approach with outdoor ads featuring simple prompts against serene backgrounds, contrasting the loud billboards common in the region. This strategic restraint underscores ChatGPT’s supportive role, suggesting that while it enhances daily activities now, its capabilities may evolve to bigger creative contributions in the future.
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