In a significant policy shift, OpenAI CEO Sam Altman announced that the company’s video-generation app, Sora, will now feature an opt-in approach for copyright management, moving away from its initial opt-out model. This change comes amid growing tensions between AI developers and content creators, particularly in Hollywood, over the use of copyrighted material. The initial opt-out strategy faced backlash, with critics arguing it unfairly burdened creators. The new granular controls will allow rights holders to specify how their content may be utilized, potentially including revenue-sharing models, echoing practices in music streaming. Industry stakeholders view this pivot as a response to mounting pressure and legal concerns regarding unauthorized content. While Altman aims to foster collaboration in AI, skepticism remains regarding enforcement and the effectiveness of the new system. As Sora evolves, its approach to copyright could reshape monetization strategies in generative technologies, highlighting the need for ethical governance in AI development.
Source link
