OpenAI CEO Sam Altman has initiated a ‘Code Red’ internally to enhance ChatGPT amid escalating competition from rivals like Google, Anthropic, and others. This strategic move, akin to Colonel Jessup’s management tactics in A Few Good Men, aims to strengthen the platform against Google’s new Gemini 3 and address concerns of slowing growth. Altman highlighted the urgency to deploy more resources for improvements to ChatGPT, delaying other projects, including advertising and new AI applications. OpenAI is set to debut a new reasoning model next week, outperforming Gemini 3 in internal tests, and is also developing an advanced AI model codenamed Garlic to close the competitive gap. With ChatGPT accounting for 70% of global AI assistant activity, OpenAI’s initiatives target enhancing user customization and overall functionality, critical for maintaining its market leadership as pressure mounts from newly emerging AI technologies. This ‘Code Red’ emphasizes the relentless evolution in the AI landscape.
