OpenAI’s new TikTok-style video app, powered by its AI model Sora 2, has rapidly gained popularity after a $6.6 billion share sale, positioning the company as the world’s most valuable private entity. Despite being gated by invite codes, the app has reached number three on Apple’s App Store, generating viral content, including deepfakes of CEO Sam Altman. Internally, OpenAI grapples with balancing safety and creativity amid concerns that fast-paced launches may compromise governance. Sora incorporates measures against unsafe content but some users have already bypassed these protections. With the launch coinciding with intensifying competition from Meta, Google, and others, OpenAI has pledged $850 billion to expand its AI infrastructure. Experts highlight that video generation will enhance AI understanding, simulating real-world learning. Former executive Zack Kass emphasizes the importance of transparent technology deployment for societal advancement, advocating open innovation despite potential risks.
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