OpenAI recently launched Sora 2, a groundbreaking AI video generator capable of creating hyperrealistic video clips from simple text prompts. This release has sparked significant concern within Hollywood, as major studios and talent agencies fear Sora 2 may infringe on copyrighted characters and intellectual property. In response, talent agency WME quickly opted out all its clients from the AI tool to protect their likenesses. WME’s head of digital strategy underscored the urgent need for real protections for artists. OpenAI CEO Sam Altman addressed the backlash by promising enhanced control for rightsholders over character generation, projecting the tool as a new form of “interactive fan fiction” with potential revenue opportunities for studios. However, the situation remains uncertain, with potential lawsuits looming as the core issue of intellectual property control in the AI age becomes a focal point. This evolving conflict highlights the critical need to establish clear guidelines for AI-generated content in the entertainment industry.
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