OpenAI has launched tighter controls in its AI video app, Sora, allowing studios and rights holders to manage how their characters appear in user-generated content. This new feature enables rights holders to block characters, approve uses, or earn revenue from fan-made videos. This revenue-sharing model mirrors music and streaming practices and will initially be tested in Sora before potentially expanding to other OpenAI applications. Major media players like Disney remain cautious, reflecting the ongoing tension between traditional media and tech innovators. As Sora gains popularity, the debate on fair compensation and IP protection intensifies. The emerging AI video market is expected to grow rapidly, prompting investors and media companies to monitor developments closely. This dynamic may redefine digital ownership and copyright norms, paving the way for new partnerships and licensing agreements. Overall, the interaction between AI-driven creation and legacy control is set to reshape the creative landscape.
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