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OpenAI’s Strategic Move: Partnering with Consultancies to Close Implementation Gaps in its Enterprise Expansion

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OpenAI CEO Sam Altman pictured in a suit with arms folded during an interview in Berlin, Germany.

OpenAI has launched the Frontier Alliances program, partnering with major consultancy firms like Boston Consulting Group (BCG), McKinsey, Accenture, and Capgemini to boost enterprise adoption of AI tools. This collaboration aims to assist businesses in defining strategies, integrating systems, and redesigning workflows for global deployment. OpenAI will support these partners with technical resources and insights from its Forward Deployed Engineering (FDE) team. Despite boasting over one million business customers, OpenAI recognizes that many enterprises face implementation challenges, as highlighted by a study showing 95% of generative AI pilots fail to advance. The aim is to simplify AI adoption, with consultancies providing expertise in workflow redesign and strategy planning. As the demand for AI solutions rises, the Frontier Alliances program represents a strategic opportunity for channel partners and systems integrators to help firms transition from pilot phases to effective enterprise-wide deployments.

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