Optimove, the leader in iGaming and sports betting player engagement, has launched its new AI agent, AI Content Decisioning. This innovative tool automates the generation, testing, and optimization of CRM marketing messages, eliminating reliance on creative and analytics experts. As the GenAI era creates limitless content possibilities, marketers face the challenge of content chaos. AI Content Decisioning tackles this by intelligently selecting the most effective content for individual customers in real time, enhancing brand integrity and performance. This agent facilitates branded content creation through natural language prompts and real-time optimization of marketing campaigns. Optimove provides transparent insights on campaign performance, helping marketers understand uplift and gain through easy-to-read dashboards. Recently recognized as a leader in Gartner’s Magic Quadrant, Optimove reaffirms its commitment to advancing AI-driven marketing solutions. Visit www.optimove.com for a demo or to learn more.
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