Pattern has launched innovative tools in Australia for brands to evaluate their visibility in generative AI services used for product discovery. This release introduces an end-to-end framework termed “Generative Engine Optimisation” (GEO), addressing the transition from search-based to conversational AI discovery. The tools include an LLM Access Audit, assessing if AI can access and interpret a brand’s online presence, and the GEO Scorecard, which evaluates how platforms like ChatGPT present products. A Capgemini survey highlights a surge in consumer AI usage for shopping inquiries, rising from 25% in 2023 to 58%. As brands navigate this landscape, they face new challenges regarding AI content visibility and accuracy. Pattern’s tools enable marketers to understand and optimize their digital content, ensuring products maintain prominence in an AI-driven marketplace. With operations globally including Australia, Pattern supports over 200 brands, emphasizing its commitment to enhancing brand discoverability through advanced data and technology solutions.
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