Pinterest is responding to user concerns about the rise of generative artificial intelligence (AI) images by introducing new settings that allow users to filter this content. Critics have expressed frustration over AI-generated material cluttering the platform, making it difficult to find authentic, human-created content. The new feature enables users to toggle generative AI images on or off across various categories, enhancing the personalization of their Pinterest experience. Accessible on both Android and desktop, the functionality will soon be available on iOS as well. Chief Technology Officer Matt Madrigal emphasized the importance of balancing human creativity with AI innovation to ensure each user’s feed is inspirational. With over half of online content now generated by AI, Pinterest aims to advocate for artists and creators while addressing users’ calls for a more curated experience. The update reflects the growing demand for control over the increasing presence of AI in digital spaces.
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