Pinterest is actively introducing artificial intelligence tools to enhance its app amid challenges in advertising revenue and competition from AI chatbots, as reported by The Information. The platform aims to boost user engagement, revenue growth, and improve advertisers’ return on investment. Recent efforts include refining recommendation algorithms, resulting in a 10% increase in ad effectiveness. The company launched a voice-based chatbot in October 2025, facilitating more specific inquiries and enhancing commercial searches. Additionally, Pinterest plans to filter out AI-generated content, addressing user preferences.
In a strategic restructuring, Pinterest laid off about 700 employees (15% of its workforce) to focus resources on AI development. Moreover, Pinterest is exploring new avenues for revenue through partnerships, such as a shoppable TV collaboration with Roku and a shoppable recipe experience with Walmart. These initiatives signify Pinterest’s commitment to evolving within the competitive digital landscape while leveraging AI technology.
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