Zeta Global Holdings Corp. (NYSE: ZETA) is trading at approximately $19.12 post-Christmas, reflecting minimal change amid low trading volumes traditionally seen at year-end. Today marks a strong historical day for U.S. equities, though trading sentiment is mixed. Zeta’s stock performance is influenced by its recent acquisition of Marigold’s enterprise software business, valued at up to $325 million, aimed at enhancing client ROI and expanding its global reach. The company has raised its revenue guidance for 2025–2026, expecting significant contributions from Marigold. Zeta operates a robust, data-driven marketing platform, positioning itself in the AI marketing space, especially ahead of CES 2026. Analysts maintain bullish targets, with expectations for growth due to the Marigold integration. However, investor sentiment remains sensitive due to previous reputational issues and market conditions. Zeta’s growth narrative, driven by cash flow and AI capabilities, positions it favorably in the market.
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