Price.com has launched “Buy with AI,” a cutting-edge feature allowing AI agents to autonomously search, apply discounts, and complete purchases across the internet without consumers visiting retailer sites. This innovative approach shifts control from traditional storefronts to AI agents, reshaping the online shopping landscape. Price.com’s system takes user intent, scans various retailers, compares prices, applies savings, and handles transactions end-to-end, establishing it as a transaction-executing intermediary.
As consumers become more comfortable with AI, evidenced by recent surveys indicating about 30% are willing to let AI manage shopping tasks, the importance of storefronts diminishes. Competing giants like Visa and Amazon are quick to adapt, with Visa integrating AI capabilities into its payment processes and Amazon testing agent-driven shopping within its ecosystem. Traditional retailers, like Tesco, are investing in AI to enhance operational efficiency. This rapidly evolving agentic commerce landscape will define future competition around AI transaction protocols and consumer engagement strategies.
Source link
