Proforma (asi/300094), a Counselor Top 40 distributor, has unveiled its AI-powered Product Recommendation Engine (PRE) designed to assist distributor owners in crafting personalized product suggestions based on customer requirements. This innovative tool leverages real sales data and inventory levels to offer budget-friendly recommendations, marking a significant component of Proforma’s $25 million technological investment. The PRE enhances proposal accuracy and saves time, streamlining the decision-making process. It intelligently matches users with available products from Proforma’s supplier network, providing contextual “Why this product?” insights for each suggestion. This advancement follows a growing trend in the promotional products industry, where a substantial portion of distributors and suppliers utilize AI technologies. As Brian Carothers, Proforma’s CIO, emphasizes, PRE empowers distributor owners by merging AI capabilities with historical data and inventory, ultimately transforming and expediting the proposal creation process. Stay updated by subscribing to ASI’s top-notch industry newsletters for more insights.
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