Qualcomm is enhancing its collaboration with Adobe to leverage Adobe GenStudio, Firefly, and Adobe Express for optimizing its content supply chain and scaling global marketing production. This partnership equips Qualcomm’s marketing teams with AI-driven tools to expedite the creation and analysis of digital marketing assets, improving personalized content delivery. Key applications like GenStudio for Performance Marketing and Adobe Experience Manager will enable the production of thousands of assets weekly, ensuring brand compliance and tailored messaging for various audiences. Adobe Express will empower staff to create on-brand materials quickly, boosting efficiency while maintaining consistency. Additionally, Firefly’s AI models will help generate brand-specific imagery, providing flexibility in creative processes. By integrating these technologies, Qualcomm aims to enhance productivity, streamline workflows, and achieve scalable content personalization, addressing the increasing demands of digital marketing. This strategic approach positions Qualcomm to meet global market needs effectively and efficiently.
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