OpenAI has begun testing ads in ChatGPT for U.S. users on the free and Go tiers, targeting signed-in adults based on their search topics. Initially, only some eligible users will see these ads, with a broader rollout expected soon, possibly including logged-out users. OpenAI aims to avoid sensitive subjects like mental health or politics at first, but plans to expand responsibly into these areas later. While advertisements are generally tied to users’ queries and past interactions, concerns arise regarding the manipulation of personal conversations, as highlighted by a former OpenAI researcher. Early advertisers include major brands like Target and Ford, but many others opted out due to costs and the lack of data on chatbot ads. Users will have the option to opt out of personalized ads, thereby limiting influences based solely on their current chat.
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