Ralph Lauren has launched “Ask Ralph,” an AI-powered conversational shopping assistant within its mobile app, enhancing the customer experience by providing personalized style recommendations. Utilizing Microsoft Azure OpenAI, Ask Ralph engages users like a personal stylist, answering queries such as “What should I wear to a concert?” and presenting complete outfitting options from the Polo Ralph Lauren collection. Available on both Apple and Android devices, the tool allows interaction through clarifying questions, enabling users to tailor their shopping experience. This initiative reflects Ralph Lauren’s commitment to integrating cutting-edge technology into retail, following its history as a pioneer in e-commerce. The brand’s focus on AI also extends to optimizing internal operations, including inventory management. Additionally, Ralph Lauren recently showcased its marketing creativity with an animated short film featuring its Polo Bear mascot. With Ask Ralph, Ralph Lauren joins other fashion retailers like Nordstrom in leveraging AI to enhance personalized shopping experiences.
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