The current state of software is typically “good enough” but often unintuitive and buggy, limiting user experiences across various applications. Product managers face bottlenecks, especially with engineering resources, which struggle to keep pace with user demands for new features, improvements, and bug fixes. Despite the vast number of software developers compared to internet users, many executives view AI primarily as a cost-saving tool, missing its potential to enhance productivity and product quality. Instead of cutting developer roles, the focus should be on utilizing AI to amplify developer output, transforming them into “10x developers.” The author advocates for reimagining software development, emphasizing a new collaborative platform that melds AI-generated interfaces with user needs. Successful companies will be those that embrace AI not as a mere feature, but as a foundational element, fostering a new era of human-centric, highly functional software that meets the evolving demands of users and markets.
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