Generative AI is currently sparking a mix of optimism and skepticism, especially in enterprise settings. While some view it as a productivity enhancer, others express fears about its potential risks. The key to successful implementation lies not in the technology itself but in its application. Many organizations misuse generative AI, attempting to apply reasoning capabilities during live customer interactions, leading to unreliable outcomes. Instead, reasoning AI should be utilized during design time to foster creative workflow solutions. For live interactions, semantic AI is essential for ensuring clear, predictable, and compliant customer experiences. This dual approach enables companies to exploit the strengths of both AI types—reasoning AI for brainstorming and semantic AI for execution. By focusing on trusted workflows and appropriate use of AI, enterprises can innovate effectively, modernize legacy systems, and improve customer engagement. Embracing this strategy will transform AI from hype into substantial, lasting change.
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