A recent study by Akeneo reveals that UK consumers increasingly trust AI-powered virtual agents for product details, with 67% favoring them just behind luxury brand websites (68%). The survey, conducted across eight countries, highlights AI’s growing reliability over physical stores (62%), resale platforms (54%), and influencers (50%). Social media ranked last at 31%. Akeneo’s report emphasizes that consumers seek clarity in product information, noting that accurate data can lead to shoppers paying 25%-30% more for products. Poor product data significantly affects customer experiences, leading to returns and abandoned carts. Romain Fouache, Akeneo’s CEO, stresses the importance of structured and enriched data for omnichannel consistency, as 76% of shoppers engage multiple touchpoints before purchasing. The key takeaway: reliable information drives sales, urging brands to prioritize complete, trustworthy product content to enhance consumer confidence and justify premium pricing. This study is a crucial reminder for brands to adapt their strategies for improved customer engagement.
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