Deloitte’s annual Technology, Media & Telecommunications Predictions report reveals that AI is revolutionizing hardware, software, and media sectors, driving infrastructure investments and reshaping business models. Forecasts indicate a competitive digital economy by 2026, with AI enhancing search methods and making business software more intuitive. By 2026, nearly 29% of adults in developed nations are expected to regularly engage with AI-generated content. The agentic AI market could surge to $45 billion by 2030, impacting SaaS tools significantly. Additionally, demand for AI-driven hardware and infrastructure is increasing, exposing supply chain vulnerabilities while robotics and drones redefine industrial capabilities. The convergence of streaming, social media, and storytelling transforms audience engagement, with microdramas and generative AI gaining traction. Deloitte anticipates substantial revenue growth in emerging media formats, spotlighting the need for responsible AI use to maintain audience trust. As AI broadens its influence, companies must leverage innovation while ensuring integrity across all platforms.
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