Text-to-video generation tools have evolved drastically, producing increasingly realistic content in just a couple of years. ByteDance’s latest tool, Seedance AI, has generated stunning photorealistic videos, including clips of celebrities like Will Smith and Kanye West, which have gone viral. This technological advancement has sparked concern in Hollywood, with industry figures like Rhett Reese noting that the future of acting may be at risk. The Motion Picture Association (MPA) criticized ByteDance for unauthorized uses of copyrighted material, highlighting the potential for rampant copyright infringement. Despite ByteDance’s claims of implementing safeguards, industry experts fear that these measures may not effectively protect creator rights. The situation underscores the ongoing debate about the impact of generative AI on the entertainment industry, human creativity, and copyright laws. As AI technology continues to advance, the battle over intellectual property and the role of human performers remains heated.
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