Generative Artificial Intelligence (AI) is transforming the film industry through lifelike imaging and audio, prompting studios to integrate AI in special effects. This rise occurs post-strike negotiations by SAG-AFTRA members, addressing job protections and AI regulations. David Sacks, White House AI Czar, posits a balanced view of AI, contrasting dystopian perceptions from movies like The Terminator with optimistic potentials seen in Star Trek. Notably, AI has enhanced performances in Oscar-nominated films like The Brutalist, aiding actors in achieving authenticity in complex languages. Companies like Respeecher employ AI to refine voice accuracy while maintaining human performance quality. Netflix has also embraced AI, using it for innovative visual effects, as seen in El Eternauta, reducing production time significantly. As AI technology evolves, discussions continue on its implications for job security and creative processes, highlighting the need for clear guidelines in this increasingly AI-driven landscape.
