Major retail chains and tech companies are enhancing AI tools for the holiday shopping season to streamline gift-buying and boost online sales. These AI-driven assistants from Walmart, Amazon, and Google now provide personalized recommendations, price tracking, and seamless order placement through conversational interfaces, thanks to advances in platforms like ChatGPT and Google Gemini. Salesforce predicts AI will influence $73 billion, or 22%, of global sales during the holiday shopping surge, reflecting a $13 billion increase from last year. However, experts caution that the adoption of these technologies remains slow. OpenAI’s ChatGPT offers tailored buyer guides, while Amazon’s Rufus personalizes suggestions based on customer behavior. Google’s tools enable detailed queries and product comparisons. New features include price tracking and automated purchasing options, with OpenAI helping users shop from Walmart and Target through their interfaces. This moment represents a significant shift towards integrating AI in retail, poised to reshape customer experiences.
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