Email marketers often face challenges in acquisition campaigns, risking annoyance to prospects and the potential for messages to end up in spam. To address these issues, RocketReach has launched an innovative AI tool named Sequences. Designed to streamline outreach, Sequences enables users to create automated follow-ups and personalize messages, while automatically stopping outreach in response to bounces or replies. Chris Long, head of product at RocketReach, emphasizes that this tool marks a significant advancement in their AI strategy, focusing on automating time-consuming prospecting tasks while maintaining user control. Furthermore, RocketReach has enhanced its Intent Data coverage through a partnership with 5×5 Data, now offering over 35,000 intent topics and tripling its signal volume, providing marketers with valuable insights and reliable data. This development aims to empower email marketers to execute effective, high-quality outreach at scale while reducing the risk of spam and bounces.
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