The new Online Gaming Act may have curtailed money-backed gaming in India, but AI-powered fan engagement is revolutionizing sports consumption globally. At the US Open, IBM is enhancing the fan experience with AI-driven, near-real-time commentary through its app, offering features like ‘match chat’ for interactive queries and a ‘slam tracker’ for live win probabilities. Furthermore, fans from different regions can enjoy multilingual commentary, fostering global connections. Enhanced digital accessibility allows seamless transitions between devices, enabling immersive viewing with multi-camera angles and augmented reality stadium tours. AI is not only improving fan interaction via tools like blockchain-based voting and loyalty programs but also enriching narratives for commentators with real-time stats. However, concerns over technology accuracy and potential job impacts, such as the shift from human umpires to AI systems, remain. The ongoing evolution of sports technology aims to balance innovation with the integrity of the game.
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