Artificial intelligence (AI) is revolutionizing sponsorship outreach in sports marketing, moving from ticket sales to multi-million dollar sponsorships. Elevate’s AI platform, EPIC, leverages first-party fan data, such as ticket purchases and merchandise transactions, to refine sponsorship strategies. It identifies brand potential based on fan behavior, leading to over 100 new partnerships tailored to regional relevance and spending trends. This approach enables organizations to present compelling evidence about the overlap between their fans and prospective brand customers. AI tools streamline outreach, enhance lead scoring, and personalize messaging through integrated data insights. Experts emphasize the importance of local economic factors over team performance in determining sponsorship value. Companies like WolfCycle are focused on practical AI applications to maximize ROI for sales teams, facilitating cohesive omnichannel communication and brainstorming tailored sponsorship packages. However, agencies must prioritize client data privacy, ensuring proprietary data remains secure and confidential.
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