Rightmove has integrated advanced artificial intelligence (AI) tools to enhance the home-buying experience for customers and empower real estate agents. The platform introduces two innovative features for customers: AI Keywords, allowing users to describe desired property traits like “river view,” facilitating better search results, and Style with AI, which enables potential buyers to virtually modify lighting and furniture, helping them envision their future home. For agents, the Vendor Prediction Model leverages extensive data to identify potential sellers, while the Online Agent Valuation tool streamlines writing personalized communications, enhancing efficiency. Rightmove’s Chief Technology Officer, Tarah Lourens, emphasizes the platform’s commitment to utilizing data-driven insights to improve outcomes for both agents and home-movers. These AI advancements aim to refine property searches and foster deeper connections, ultimately increasing conversion rates and enhancing user satisfaction. Explore Rightmove now to experience these cutting-edge features.
