Investor Ross Gerber has called for a significant change at Apple Inc. (NASDAQ: AAPL), advocating for new leadership and a partnership with Google’s AI technology. On X, he stated, “Apple needs new leadership. Tim has been phenomenal for a long time but it’s time for change,” suggesting a leadership shift to remain competitive in the tech industry. Gerber proposed replacing Siri with Google’s Gemini AI, highlighting that “Apple and Google working together is destiny.” Recent reports indicate Apple is actively preparing for a leadership transition, with discussions about Tim Cook’s potential successor intensifying. While John Ternus, senior vice president of hardware engineering, is seen as a strong candidate, changes follow a broader management reshuffle and challenges like a declining stock price. Apple’s leadership acknowledges the urgent need for adaptation to avoid stagnation reminiscent of companies like BlackBerry and Nokia. This strategic shift could reshape Apple’s trajectory in a competitive landscape.
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